SEO services FAQ

SEO services have been developed through the recent years, based upon Google's algorithmic specifications for a website's indexing among the organic (unpaid) results. Those specifications are being revised every year, thus highlighting the significance of constant updating, regarding the strategies and the actions to be taken.

Answers to the most Frequently Asked Questions about search engine optimization (SEO) can be found below. We are constantly striving to make this list as complete as possible. If, though, you have a question that is not listed below, please do not hesitate to contact us.

What does SEO mean and what exactly does it provide ?

SEO is an abbreviation of Search Engine Optimization. It can be regarded as a set of actions to be taken aimed at improving a website's indexing among organic search engine results.

What makes SEO so important ?

According to a statistical research, 90% of Google users is only browsing through the first page of results for a given search, which means only among the top ten websites listed. In case your own website is not among the top ten sites listed, it is unlikely to attract new visitors, or even potential customers.

What are the key actions required for SEO ?

It all starts with the proper keywords to use, in order to describe a website's content. Those keywords will have to appear among the texts, the page titles, even among the alternate text of each image. Until recently, meta keywords have had a particularly strong influence on a website's ranking, but nowadays their importance has degraded significantly. Before even designing a new website, it is advisable to perform extensive keywords research, that will also help you find out your keyword rivals.

Which practices improve a website's SEO ?

Even though the Google ranking algorithms are constantly being revised, there are several firm principles defining the ranking among search results. Briefly, a website needs to have useful, quality content. The content quality is evaluated by the amount of external links as well as the rates of content sharing among the social media. It is also particularly important to perform frequent content updates and to enrich your content with both internal and external links that somehow verify the content credibility. Lately, we have been noticing the great impact of a Google+ account for your business, on search engine ranking.

What is White Hat SEO and Black Hat SEO ?

The White Hat SEO consists of all fair practices for improving a website's ranking. These practices meet the appropriate standards referred in the conditions of use of the various search engines. The Black Hat SEO refers to all unfair practices that may be used to improve a website's ranking, such as inserting hidden text and links, keyword stuffing, link building etc. It's worth to mention that websites using Black Hat SEO techniques get permanently banned from Google as well as other search engines.

How much do SEO services cost ?

It largely depends on the goals you set for your website's ranking, as well as the keyword rivals for the specific keywords you will choose. To achieve a high ranking we will need to perform a whole range of actions, such as creating quality content, performing frequent content updates, making a strategic use of the social media etc. In istogram we are fully prepared to estimate your personal or business needs and help you boost your website's ranking up to the very first page on Google!

How much time is required for the initial appearance and further improvement within search results ?

In case of a new website the time required for the initial appearance lies between 2 and 4 weeks. For the ranking improvement there is a required time between 2 and 3 months, depending on the competition.

Does istogram provide a warranty for my website's ranking improvement ?

In istogram we only apply practices based upon analytic research of your website's competition as well as careful planning to improve its ranking. Thus we only charge a minimum amount for our SEO services, combined with an increased bonus in case of achieving good ranking results. If we don't manage to achieve the goals you set, istogram waives any claim for bonus compensation.


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